Fascinating insight into those big blue highway signs that highlight the various eateries that are at the next junction.  Sold by the state, on an annual basis, they are nowhere near the price you would think they would be.   The amount of business these signs drive (as noted by the respected businesses) they should 10x the amount.

The cost of getting on a specific service sign varies by state, but in general, it spans between about $500 and a couple grand per year.

via Here’s How Much Businesses Pay To Get On Those Big Blue Exit Signs