The first step is to consider the way you have always done business — and stop. Failing to do so not only prevents truly innovative thinking; it also ensures failure.
An excellent piece on what it means to break away from the conventional wisdom and stop repeating the same tasks.
If your company tells you that they will get it next year and this year it’s too late, then stop and challenge. Was that the attitude the year before? What about the year before that?
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