Stop it with .. “world famous”

The next phrase on my silly rant list is “world famous”. no clue what is trying to be sold to me here when I read such a lofty claim

As I continue my completely irrelevant rants at every day phrases that surround us, the next phrase that deserves more than a cursory taking to the wood shed over its complete lack of meaning, is the classic “world famous”.  This one is often seen frequenting food establishments (including food trucks) with such lofty claims that one of their particular dishes, is renowned world over.


To which world are we referring to here?  The actual world, aka Planet Earth, or just their own wee world of a few blocks?

When it comes to claiming “world famous” I would say only a few of the bigger retail brands can truly stand up.  How often have you seen a photo from some remote desert place, or shanty town, to still see a beat up ‘Coca Cola’ sign hanging somewhere.  Now that is world famous.

Maybe it is simply aspirational – the hope that if enough people come from all over, on a pilgrimage to eat at the alter they too will find the unique joy that such a dish will bring and take it on with them, proselytizing to all those they come in contact with just how good that pizza, hot dog, chili, whatever was.

Personally I am confused as to what I am to gleam from this bold claim.  What are you really trying to tell me?

We should maybe consider instead “locally known to be quite good”.   This is way more believable than laying claim that it is “world famous”, because someone from out of country happened to breeze in one day, eat a dish, and tweet about it.

Keep it real people.

Author: Alan Williamson

CTO | Partner | Investor | Java Champion | Author | Podcaster | Speaker | Architect

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